The problem of hunger can be solved. The planet creates more than enough food to meet everyone’s needs. But there are still about 925 million hungry people in the world, and nearly 180 million preschool-age children do not get vital nutrients.
In Copenhagen Consensus 2012, researchers and Nobel laureates are again looking at the smartest solutions to the world’s biggest challenges. In a research paper released today on hunger and undernutrition, researchers John Hoddinott, Mark Rosegrant, and Maximo Torero of the International Food Policy Research Institute once more propose that decision-makers prioritize micronutrient interventions, and they update the analysis of the costs and benefits of doing so.
They find that for a relatively small amount of money—less than $700 million annually—it would be possible to eliminate vitamin A deficiencies in preschool-age children, eliminate iodine deficiency globally, and dramatically reduce maternal anemia during pregnancy. But they also offer new solutions, including bundling nutrition interventions, increasing global food production, and improving the economic conditions of the rural poorthrough better communications and increased competition in fertilizer markets.
This post is about what happens when a leading nonprofit jumps into a highly controversial area of public debate without a communications strategy, stays silent, and therefore lets others take over the public dialogue, perhaps permanently redefining the organization and its brand.
Interesting analysis from a nonprofit marketing blog